A website named Mancrunch. CBS now says they need more time to review the ad. The Mancrunch ad features a harmless and somewhat jokey makeout session between dudes in football jerseys. We were hesitant to post this for reasons other than the inevitable inappropriate comments that will have to be deleted. Be nice, please. Every year around this time, we hear about companies that have ads rejected from the Super Bowl. They are often just looking for free publicity, and it works like a charm.
CBS Denies Gay Dating Site’s Super Bowl Ad
As always, we are open to working with the client on alternative submissions. Hibberd reports that CBS believed ManCrunch was trying to generate free publicity by submitting an ad that was likely to be rejected. If the ad showed a man and woman kissing it would have been accepted. You see ads for erectile dysfunction morning, noon and night. It’s discriminatory that they wont show this They should call our bluff.
Tim Tebow-Focus on the Family Super Bowl ad gets a “yes” from CBS, Mancrunch gay dating service spot gets a “no”. Michael Roberts.
Gay groups are calling CBS homophobic for agreeing to air an antiabortion ad featuring Tim Tebow and not the ad for gay dating website ManCrunch. By changing its policy on advocacy ads, CBS invited the outrage. January 30, Working in a tough advertising climate, CBS surprised many Americans by explaining a new policy on advocacy ads after news emerged that it had agreed to show an antiabortion ad featuring Florida QB Tim Tebow and his mom, Pam.
That decision caused an uproar over the ad itself, the sponsor the conservative organization Focus on the Family , and the prospect of politics seeping into a three-hour block where most Americans are trying to escape from the daily grind. But after CBS on Friday rejected a potentially controversial ad from ManCrunch , a Toronto -based gay dating site, it opened itself up for criticism — which came fast and furious.
Gay Dating Ad Sacked before Super Bowl
On the heels of the controversy surrounding the presumably pro-life Tim Tebow ad , which Super Bowl broadcaster CBS approved, comes the complaint from a male dating Web site called Mancrunch. Site spokesperson Elissa Buchter told CNBC that site officials were told that CBS was sold out of all its spots, as late as yesterday, even though that was not the case. One television insider said that the actions of the actors in the spot would never have made air no matter what the sexes are of the people in the spot.
Buchter says that although the site has only been up and running for a couple months, it has no credit problems. What do you think about this and the other ‘controversial ads’ that will be airing or have been rejected by CBS?
CBS has rejected a Super Bowl ad from gay dating site The ad shows two men watching a football game who reach for the.
Don’t have an account yet? Get the most out of your experience with a personalized all-access pass to everything local on events, music, restaurants, news and more. Make a financial contribution or sign up for a newsletter, and help us keep telling Denver’s stories with no paywalls. But whereas CBS gave its blessing to Focus’s spot, it turned thumbs-down to a commercial intended to promote Mancrunch. ManCrunch spokeswoman Elissa Buchter insists that Mancrunch didn’t create an ad the firm knew CBS would reject just to get some publicity — a dubious assertion.
Still, we wish CBS had said gone along, because it’s pretty damn funny.
Exclusive: CBS Considering Airing Gay Dating Site Ad During Super Bowl
It looks like the advertising executives at CBS might have some homophobic issues. It began with two men holding hands, later showing them being turned away by bouncers. Neither do we. The broadcasting company policies that apply to this type of ad are not an outright ban, but require pre-approval from the corporation.
But CBS has refused to air an ad for the gay-dating website ManCrunch, claiming the spot was “not within the Network’s Broadcast Standards.
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CBS has rejected an ad from gay dating site Mancrunch. CBS released the following statement: “After reviewing the ad – which is entirely commercial in nature – our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions. Hibberd reports that CBS believed ManCrunch was trying to generate free publicity by submitting an ad they knew would be rejected.
ManCrunch is an online dating website specifically aimed at male homosexual relationships, ManCrunch accused CBS of discrimination saying, “If the ad showed a man and woman kissing it would have been accepted.” The New York Post.
For years, the Super Bowl has become the essence of TV advertising — the one day of the year that we celebrate commercials. Conversations around the ads drive as much interest as the game itself. Increasingly some of the most exciting content is happening in social spaces where interest swells, buzz surges and opinions proliferate. This week, GoDaddy invited consumers to view their banned ad on their site, while the attention and reach for the rejected ad for the gay dating site Mancrunch.
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CBS Says Yes to Life, No to Gay Dating
A screen grab from ManCrunch. The second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips. Suddenly, the two begin making out, much to the shock of a guy sitting close by. However, a representative from the network told Pop Tarts that advertising spots were still open, and was unsure where that comment originated. On Wednesday, the network announced that they had approved a pro-life commercial starring Florida quarterback Tim Tebow , funded by the conservative Christian group Focus on the Family, to air during the game.
ManCrunch’s arrival comes as other mobile gay dating apps are under of much controversy for having its Super Bowl advertisement rejected.
That’s not hard to believe given that it looks like the budget for the spot could have been in the single-digit thousands. But it did get rejected-even though it’s less risque than many beer commercials. CBS’s policy on the ads it will run is opaque. In the past they’ve said they won’t run “issue advertising. And if we can handle that-and the rest of the sex and commercialism-I think we should be able to handle ManCrunch.
I wonder if an Orbitz ad would have any trouble. Follow Us. For People Who Give a Damn. Explore more.
Dating Site For Gay Men Enters Super Bowl Ad Fray [VIDEO]
So the Super Bowl has come and gone. Kudos to the Saints for giving New Orleans even more reason to party! The media landscape was fascinating this year. Anyone interested in advertising should pay very close attention. Pepsi has always been a big advertiser for the Super Bowl, using big celebrities to gain awareness and attention, from Britney Spears to Cindy Crawford and Ozzy Osborne.
of Florida quarterback Tim Tebow, CBS is taking heat for its decision to not accept an ad from a male dating Web site called
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Why Tebow and not gay dating ad? CBS on Super Bowl hot seat
When you think of the Superbowl, you probably think of epic battles and epically bizarre TV commercials. That thing between acts of your TV shows that you TiVo through. You can watch the ad , which to me feels like a parody of football fans more than an ad for gay dating, here.
Designed to create a more personal connection, while removing the fear of falling for a fake profile pic. Best known for their Super Bowl ad that.
Log in with Facebook Log in with Twitter. Log In. But Digital Journal learned the ManCrunch ad may soon be broadcast elsewhere. When the Super Bowl rolls around, expect a frenzy of publicity for advertisements rejected by the hosting broadcast network. This time, the Web is buzzing with news about an ad for a gay dating site losing favour with CBS.
A spot for ManCrunch. Entertainment Video. Latest News Top News.